Geely Automobile Holdings limited annual report states 'sales performance in 2014 was below the management’s expectations. The Group’s sales volume
in the China market was down 16.8% from last year, compared with 9.9% year-on-year (“YoY”) growth in China’s passenger vehicle market in 2014 according to China Association of Automobile Manufacturers. Exports sales volume of the Group decreased by 49.8% YoY, compared to the 10.6% YoY decline of the overall passenger vehicle exports from China according to China Association of Automobile Manufacturers. Overall, the Group sold a total of 417,851 units of vehicles in 2014, down 24.0% from 2013. Total revenue dropped by 24% to RMB21.7 billion in 2014, reflecting the lower sales volume during the year.'
The following link is to a Bloomberg Business article in regards to how Geely, in particular its chairman Li Shu Fu, plans to revamp the brand and increase its sales.
Link to article here
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